easypaisa Leads the Way in Worker Safety for Pakistan’s Outdoor Advertising Industry

easypaisa, a leading digital financial services platform in Pakistan, has announced a groundbreaking initiative that is aimed at enhancing the safety of workers who work in the outdoor advertising (OOH) industry.

Outdoor advertising installers frequently work on high-rise buildings and billboards, where they are exposed to certain risks that can lead to severe injuries or worse.

Reportedly, many workers have either been subject to such accidents or have witnessed incidents of a severe nature.

Despite the high-risk work environment, safety measures and insurance coverage have been markedly lacking across the industry.

Recognizing the critical risks that are associated with or are faced by billboard installers, easypaisa changed the overall course of things by introducing insured billboards.

 

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The first-of-a-kind billboard where workers installing them received full medical insurance and safety gear that meet international standards, ensuring worker safety in Pakistan.

easypaisa has spread awareness through several billboards across Major cities across the country, including Islamabad and Lahore, highlighting its commitment to responsible business conduct and its dedication to transforming industry practices for the better.

Further solidifying its commitment, easypaisa has pledged that 100% of its outdoor media budget will be allocated to projects that employ proper installation procedures and provide full insurance coverage for workers.

easypaisa urges all brands and industry stakeholders to recognize the importance of such measures, adopt similar practices, and provide full insurance coverage to the OOH installers.

Undoubtedly, ensuring the safety of outdoor advertising installers is not only a matter of ethical responsibility but also a critical component of sustaining the industry’s workforce and reputation.