The global smartphone market saw significant activity in Q4 2024, with an estimated 330 million units shipped. According to Canalys, this marks a 3% increase in Q4 compared to Q3 2024 and a 7% year-on-year rise, bringing total shipments for 2024 to approximately 1.22 billion smartphones.
Apple at the Top
Apple maintained its dominance in Q4 2024, securing a 23% market share. The company’s success was driven by its growing presence in emerging markets, particularly in Southeast Asia and India. The company also launched its latest iPhones soon before Q4 2024, which contributed to its lead.
Samsung claimed the second spot with a 16% market share. Xiaomi climbed to third place, capturing 13% of the market, reflecting its continued expansion with aggressive pricing strategies.
Transsion Holdings, the parent company of Infinix, Tecno, and ITEL, achieved fourth place with an 8% market share. Its focus on affordable devices in developing markets contributed to this performance. Vivo rounded out the top five, also holding an 8% share.
Looking Ahead
The year 2024 marked a recovery for the smartphone industry, with overall growth fueled by demand in emerging markets and new product launches. As brands like Apple and Xiaomi capitalized on these opportunities, the competitive landscape in 2025 looks promising.
Looking ahead, Samsung is likely to regain its top spot in the smartphone market in early 2025 as the launch of its Galaxy S25 series is coming up later this month. Given that the preceding Galaxy S24 series had strong sales, the Galaxy S25 can be expected to do well too.
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