In order to evaluate the performance and quality of services being provided by Cellular Mobile Operators (CMOs), the Pakistan Telecommunication Authority (PTA) conducted an independent Quality of Service (QoS) survey in 15 cities and along 8 motorways/highways across Pakistan. Additionally, a joint QoS survey was conducted in 4 cities and on 1 road in Azad Jammu & Kashmir during the first quarter of 2025.
Survey routes were designed to cover main roads, service roads, and the majority of sectors/colonies. Mobile handsets were kept in technology auto-detect mode to perform voice calls, SMS, and mobile broadband/data sessions using a state-of-the-art automated QoS Monitoring and Benchmarking Tool. This was done to assess compliance with the Next Generation Mobile Services (NGMS) licenses and the Cellular Mobile Network Quality of Service (QoS) Regulations, 2021.
Based on compliance levels for each Key Performance Indicator (KPI) in the surveyed areas against the thresholds defined in the respective licenses and QoS regulations, CMOs were ranked from 1st to 5th position in terms of mobile network coverage and voice services. In the mobile broadband speed segment, rankings were determined based on data download and upload speeds, network latency, and webpage loading times.
The survey results revealed that CMOs are largely compliant with respect to upload and download speeds. However, certain Voice KPIs were found to be below the licensed threshold in some areas. Operators utilizing advanced network technologies such as LTE Carrier Aggregation and Voice over LTE (VoLTE) were observed to offer better quality of services to consumers.
PTA has directed operators to take corrective actions to improve service standards. The detailed survey results have been published on PTA’s website.
Stay Connected with ProPakistani
Get the latest tech news, telecom insights, and product launches wherever you prefer.
Add ProPakistani to Preferred Sources and see more of our stories in Google Search and Top Stories.
PTA officials are reportedly focused on securing their monthly earnings in millions, which appears to have diverted attention away from enforcing quality standards. As a result, CMOs of telecom companies seem less motivated to prioritize service quality.
Currently, several networks in Khyber Pakhtunkhwa (KP) are delivering exceptionally poor services. Ufone, in particular, has severely degraded voice calls, SMS, and internet performance—often rendering them unusable. Despite being aware of these issues, Ufone officials have shown no initiative to improve services for their customers in KP.