The National Computer Emergency Response Team (nCERT) has released a comprehensive advisory warning users in Pakistan about the increasing risks associated with the use of social media platforms. The advisory, titled “Safe, Diligent, and Responsible Usage of Social Media”, highlights a range of online threats that are exploiting users’ trust and lack of awareness.
As of January 2025, more than 66.9 million user identities, 26.4% of the national population, are active on platforms like Instagram, TikTok, WhatsApp, and YouTube, prompting urgent national-level guidance.
According to the advisory, misinformation, disinformation, and digital propaganda are among the most pressing threats. These forms of manipulated content are used to erode public trust, incite panic, and polarize society. In democratic contexts, such tactics may even distort electoral outcomes. nCERT warns that misleading information often spreads faster than verified facts, particularly when designed to provoke emotional reactions. This makes it vital for users to remain skeptical of viral trends, especially during sensitive political or national events.
Online scams and fraud schemes also pose growing dangers. Cybercriminals increasingly use phishing links, fake business offers, and impersonation tactics to steal personal information or money. Women and children are frequently targeted through cyberbullying, grooming, and identity theft. These forms of abuse can lead to long-term psychological distress and, in some cases, public exposure of private content through blackmail or doxxing. The advisory notes that such incidents not only impact individuals but also reflect broader societal vulnerabilities.
According to the advisory, prevention starts with adopting strong digital hygiene practices and promoting ethical behavior online. Recommendations include using unique passwords, enabling multi-factor authentication, disabling location tracking, and regularly updating devices. It also urges users to take screenshots of suspicious activity for evidence and adjust privacy settings to limit content visibility. Emotional manipulation through algorithm-driven content and endless scrolling is flagged as a major contributor to declining mental wellness, particularly among younger audiences.
The advisory encourages official reporting for cyber incidents through national agencies like FIA-NCCIA, PTA, and nCERT itself. Citizens are urged to question suspicious content, pause before posting, and protect their personal data. By following simple yet impactful habits, users can contribute to a safer and more trustworthy digital environment.