Fintech platform NayaPay has announced a major rebrand, unveiling a bold visual identity and upgraded app experience as part of its ambition to evolve into the financial services platform of choice in Pakistan.
Since launching three years ago, the company has grown its user base to over 2.5 million and expanded its offerings.
The rebrand, created in collaboration with international design agency Koto—recently responsible for Amazon’s global brand overhaul—introduces a new logo, vibrant color palette, refined typography, and an overhauled UX designed to reflect momentum, connectivity, and user empowerment.
At the center of the new identity is a new emblem called Dyno composed of interlocking arrows, symbolizing motion and the flow of money between individuals and businesses. This is paired with a new wordmark and the company’s signature hue—now dubbed “Electric Orange”.
The redesign also introduces new typefaces, a metallic illustration style inspired by currency materials, and custom icons that echo the geometric forms of the logo.
The NayaPay app has also received a visual and functional upgrade. The NayaPay Visa Physical card and Virtual cards have gotten a makeover, supporting modern vertical card designs.
NayaPay says the rebrand represents more than just a cosmetic change. “This isn’t just a rebrand. It’s the launch pad for everything we’re building next,” the company stated in its announcement. App updates are being rolled out in phases, with the new design expected to reach all users soon.
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