AdalFi has made two strategic senior appointments that signal rapid international expansion and a sharpened focus on responsible, scalable digital lending. The company has named Ian Read as Head of Credit Excellence and Emre Unlusoy as Head of Sales for MEA. Together they bring deep expertise in credit scoring, bank partnerships and enterprise sales that will help financial institutions launch fair, affordable lending products faster and with greater confidence.
Ian Read joins AdalFi with more than three decades of experience advising and building risk capabilities for banks in 50+ countries. His leadership stints at FICO, SIMAH (Saudi Arabia’s national credit bureau), Qarar and Experian give him a rare panoramic view of what strong underwriting looks like in complex markets.
After pressure testing AdalFi’s models, Read’s assessment was clear: the platform represents a new frontier in digital lending. As Head of Credit Excellence he will steward world-class risk models, embed customer advocacy into every engagement and translate rigorous analytics into healthier loan portfolios for partner banks.
On the commercial side, AdalFi has appointed Emre Unlusoy as Head of Sales MEA. Unlusoy brings 20+ years in software and financial services with track records at FICO, Provenir, SAS, Experian and VeriPark. He has helped banks across Turkey, KSA and the UAE adopt advanced decisioning, modern credit infrastructure and digital lending programs. At AdalFi he will deepen executive relationships, shorten sales cycles and guide banks from pilot to production with an emphasis on measurable ROI and speed to market.
Why these hires matter for banks and borrowers is straightforward. Credit Excellence meets Commercial Execution. Read sharpens the science of underwriting so approvals become faster, fairer and more accurate.
Unlusoy scales the impact through disciplined go-to-market motions that fit regional operating realities. The outcome is better risk selection, faster time to yes and stronger portfolio performance. For consumers and SMEs this translates to transparent access to credit that aligns with real cash-flow needs.
AdalFi’s platform already powers instant end-to-end lending journeys for institutions seeking to move beyond legacy systems. With Read formalizing the Credit Excellence function and Unlusoy driving MEA expansion, the company is doubling down on the attributes bank partners value most: data-driven risk models, rapid integration and clear growth outcomes. The timing aligns with surging demand for digital credit across MEA and South Asia as banks look for partners that balance innovation with governance.
These appointments also hint at AdalFi’s broader ambitions. The company is investing ahead of demand as it scales into new markets, strengthens strategic partnerships and brings its technology to a wider set of institutions internationally. For banks evaluating digital lending platforms, the signal is unmistakable. AdalFi is building a category-defining stack where excellence in risk meets excellence in execution.
