Authorities in Islamabad have launched a strict crackdown on illegal advertisements and unauthorized signboards to restore the city’s aesthetics and public safety.
Officials have imposed Section 144 across the district and started registering criminal cases against violators.
The Metropolitan Corporation Islamabad (MCI) has initiated a citywide enforcement operation to remove unlawful advertisements from public spaces.
Officials state that unregulated signage disrupts urban planning and, in many cases, creates safety hazards due to poorly installed or oversized boards.
Under the supervision of the Directorate of Municipal Administration (DMA), MCI teams have begun removing banners, posters, stickers, and streamers placed on government land, green belts, transformers, and other public infrastructure.
In the first phase of the campaign, authorities registered an FIR at Kohsar Police Station over illegal advertisements displayed in F-6 Markaz under Section 144 of the Criminal Procedure Code.
MCI has announced that it will take strict legal action against individuals, businesses, and organizations that display advertisements without prior approval.
Penalties will include removal of material, fines, FIR registration, and other legal measures.
MCI Chief Officer Dr. Anum Fatima confirmed that legal proceedings have started against violators, including companies and individuals promoting activities without proper authorization.
She stated that authorities will continue registering FIRs to ensure full compliance with the law.
Trade unions and business associations have expressed support for the initiative and welcomed the Capital Development Authority’s efforts to regulate public spaces.
Residents of Islamabad have appreciated the campaign, saying it will improve the city’s appearance and protect citizens from misleading and fraudulent advertisements.
MCI has urged citizens to cooperate with authorities and report any unauthorized advertisements or signboards immediately.
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