Supermarkets across the UAE have ramped up preparations for Ramadan 2026, with some beginning operations as early as five months in advance, aiming to stabilize prices and ensure uninterrupted supply for shoppers.
According to Union Coop, their campaign offers up to 60% discounts on more than 3,000 food and non-food products, including rice, flour, sugar, oils, poultry, eggs, dates, and fresh items.
Prices for over 160 essential goods have been frozen for the month, in line with the UAE Ministry of Economy’s guarantee that nine basic food items will not increase in price.
Retailers like Alaswaq Alwatania have secured supply contracts months ahead and locked in prices to prevent sudden spikes.
“We prepare Ramadan five months in advance to avoid price increases and shortages,” said General Manager Carlos Fatas Bermudez.
The strategy includes bulk sales, bundle promotions, and targeted discounts for both long-lasting staples like rice and sugar and daily essentials such as fresh produce and dairy during the final week before fasting begins.
Consumer behavior shows strategic purchasing, with families stocking up 15 days before Ramadan to maximize savings. Retailers maintain buffer stocks and diversified supply chains to ensure availability and manage demand peaks, particularly on weekends.
Food and beverage items remain the highest-selling category, with fresh meat, frozen chicken, dates, juices, and traditional Ramadan sweets seeing strong demand. Household goods also experience higher sales, while clothing demand rises closer to Eid.
Retailers emphasize that long-term planning, early supplier negotiations, and data-driven insights are key to maintaining price stability and preventing shortages, making Ramadan both a season of generosity and careful preparation.
