Bata Pakistan, the nation’s leading footwear brand, is proud to announce its appointment as the Official Footwear Partner for Pindiz in the Pakistan Super League (PSL). This comprehensive three-year agreement, spanning 2026 to 2028, was formalized during an official signing ceremony at the Pearl Continental Hotel, Lahore.
The partnership was solidified by Bata Pakistan’s leadership, including Managing Director Ahsan Umar, Financial Director Amjad Farooq, and GM Brand Marketing Meshaal Danish. Representing Pindiz were Walee’s Owner Ahsan Tahir, COO Waqas, and GM Harris Jalil.
A central pillar of this strategic alliance is the development of an exclusive product line that merges Bata’s manufacturing excellence with the high-energy identity of the Pindiz franchise. This co-created range aims to bridge the gap between professional sports merchandise and everyday lifestyle footwear.
“This partnership allows us to merge legacy retail with the high-energy world of sports,” stated Ahsan Umar, Managing Director of Bata Pakistan. “Beyond brand integration, our primary focus is the creation of a specialized, exclusive range that caters to all. We are looking forward to launching a collection that brings the spirit of the game directly to the feet of the fans.”
Echoing this sentiment, Ahsan Tahir, Owner of Walee & Pindiz, remarked: “Partnering with Bata to launch a co-created product is a major milestone for Pindiz. It reflects our vision to build a franchise that goes beyond the game and creates meaningful retail experiences for our community.”
This alliance represents a transformative step for Bata Pakistan as it continues to modernize its legacy brands and engage with the next generation of sports enthusiasts. Through digital acceleration, player image rights integration, and high-impact retail activations scheduled for Q3 and Q4, both organizations are set to redefine the intersection of sports and retail in Pakistan.