For over a decade, the name Sahar Bokhari has been synonymous with the “Gold Standard” of semi-permanent makeup (SPMU) in Pakistan. A graduate of the prestigious National College of Arts (NCA), Sahar didn’t just enter the beauty industry; she engineered it.
As a Certified International Trainer and a celebrated celebrity artist, Sahar has spent the last ten years treating the human face as a masterpiece of symmetry and soul. From her premier studios in Lahore, Islamabad, and Dubai, she has empowered an unlimited number of women, giving them the confidence of waking up “ready.”
The Specialist’s Perspective
While the Pakistani beauty market has seen a massive surge in local skincare brands, Sahar noticed that the most vital features of the face were being neglected.
“While everyone is racing to launch the next big skincare brand, I realized that the most sensitive and transformative parts of the face—the brows and lashes—were being ignored,” Sahar explains. “These features literally change the dynamics of the face if handled correctly. I felt a dire need to create something specifically for this delicate area that meets clinical standards.”
A Decade of Demand
Being a pioneer meant Sahar was the first point of contact for a burgeoning market. However, her role as an artist often turned into that of a consultant.
“For years, every single customer asked me the same question: ‘How do I take care of my brows and lashes between sessions?'” Sahar recalls. “I realized there was a massive void. Women were looking for professional-grade care that didn’t exist locally. I felt the responsibility to create it.”
The Science of Patience
Unlike the “fast-beauty” trends that dominate social media, Sahar’s approach to her new product line under GetLashed.co was clinical. She spent years working on formulations, obsessing over the authenticity of ingredients, and conducting rigorous product trials.
“I refused to launch until I saw the results myself,” she says. “Our consumers deserve the same botanical integrity and clinical excellence that I provide in my studio procedures. My aspiration was never just to create a Pakistani brand, but to create a global standard available to women everywhere.”
The Credo: Beauty as a Ritual
The launch of the GetLashed.co apothecary line—including the signature Micellar Water Lash Wash and specialized Lash & Brow oils/serums—is the culmination of this decade-long journey. The brand is built on a specific philosophy found in the heart of its mission:
The GetLashed Credo: “We believe the human face is a masterpiece of symmetry and soul. Our mission is to bridge clinical excellence with daily beauty rituals, prioritizing subtle enhancement over masking. We stand for botanical integrity, global standards, and the belief that every woman is her own finest work of art.”
Beyond the Studio
What started in 2015 as a boutique studio in Gulberg has now transformed into a disruptive force in the personal care sector. By moving from services to high-performance products, Sahar Bokhari is proving that Pakistani-born brands can compete with international labels on both science and soul.
