Instagram is expanding its algorithm personalization controls to the main feed, allowing users to choose topics they want to see more or less of in recommended posts.
The feature, called Your Algorithm, was previously available for Reels and Explore. Instagram is now bringing it to the central feed, where recommendations have become a larger part of the app.
How It Works
Users can open the tool and adjust interest-based topics that Instagram believes they care about.
Examples include topics such as rescue dogs or parenting humor. Users can choose what they want to see more of and what they want to reduce in their recommendations.
Instagram head Adam Mosseri said the change is meant to give users more agency over the app. He said users should be able to shape Instagram into something that works for them.
What It Does Not Do
The tool does not let users ask the main feed to show more posts from accounts they follow.
According to Engadget, when it tested the feature with a request for “posts from people I follow,” the app returned a “no results found” message.
That limitation matters because many creators and businesses have long complained that their posts do not consistently reach their followers.
Mosseri acknowledged that following accounts used to be an important way for users to shape their Instagram experience. He said recommendations have changed that, as personal posts have moved more toward Stories and direct messages.
Why Instagram is Changing it
Mosseri said large language models helped make the new controls possible.
Older ranking systems were difficult for users to understand or adjust. With newer AI tools, Instagram can describe content clusters in plain language and allow users to interact with them more directly.
Instagram is also working on more controls. Mosseri said the company is developing support for requests involving people, moods or vibes, content types, and other preferences.
What It Means
Instagram is not moving away from recommendations in the main feed.
The app still offers a separate Following feed for users who want to see posts from accounts they follow. However, the new tool gives users more control over the recommendation-based feed they see by default.
For users, this means the main feed can be tuned around topics. For creators, it does not solve the larger issue of whether followers will actually see their posts.
