Lahore: Identity 360 Global, a venture of EPL Private Limited and a provider of AI-powered digital identity solutions, has successfully completed more than two million touchless biometric verifications for EasyPaisa, marking a significant milestone in Pakistan’s rapidly evolving digital financial landscape.
What makes this achievement particularly noteworthy is that the same technology has already powered over one billion biometric verifications worldwide, bringing internationally recognized standards of identity assurance, fraud prevention, and customer convenience to Pakistan’s growing digital economy.
As digital financial services continue to expand across the country, secure identity verification has become a critical requirement rather than a compliance exercise. From opening accounts and onboarding merchants to accessing financial products remotely, users increasingly expect experiences that are seamless, instant, and protected against fraud.
The touchless biometric verification solution enables users to verify their identities without relying on cumbersome physical processes. Identity 360 Global captures and processes the biometric image through its AI-powered platform, while identity validation is completed through NADRA’s identity infrastructure. The platform also supports advanced OCR-based identity document processing, enabling automated extraction and validation of information from identity documents to simplify onboarding journeys. In addition, Identity 360 Global offers a unique QR code-based offline digital identity verification capability, allowing credentials to be verified securely even in low-connectivity environments where real-time access may be limited.
“The technology’s flexible architecture enables organizations to combine biometric verification, document intelligence, and offline identity validation to address a wide range of operational and customer use cases”
For millions of Pakistanis, particularly those residing outside major urban centers, this translates into faster access to digital financial services without compromising security or convenience.
The milestone also comes at a time when financial institutions around the world are facing increasingly sophisticated fraud threats. Deepfakes, spoofed identities, SIM-swap attacks, account takeovers, and synthetic identity fraud have emerged as major challenges for digital ecosystems.
Technologies capable of determining whether a biometric sample originates from a real, live individual are becoming indispensable components of digital onboarding and authentication journeys.
Identity 360 Global said its biometric solutions have been designed to address these evolving threats while preserving a frictionless customer experience. “Crossing two million touchless biometric verifications for EasyPaisa while surpassing one billion verifications globally reflects our commitment to building trusted digital identity infrastructure at scale,” said Azhar Ali Khan “ Chief Technology Officer” of Identity 360 Global. “Behind every successful verification is a real person seeking secure access to essential services. Our objective is to ensure that trust and convenience go hand in hand, enabling organizations to protect users without introducing unnecessary friction. The future of digital growth depends on identity systems that people can rely on.”
Identity 360 Global’s deployment for EasyPaisa was facilitated through CBA – Digital Distribution Platform, another venture of EPL Private Limited that connects merchants, consumers, and enterprises through nationwide digital infrastructure.
According to EPL, the achievement demonstrates that world-class identity technology can be deployed successfully at scale within emerging markets. “Digital transformation delivers its greatest impact when it reaches the last mile,” said Mr. Ghazanfar Ali Khan CEO EPL. “Through Identity 360 Global and CBA, we are helping bring globally trusted identity capabilities to Pakistan’s financial ecosystem. The achievement signals Pakistan’s increasing adoption of globally recognized identity assurance standards.”
Identity 360 Global’s technology aligns with internationally recognized certifications and frameworks, including iBeta Level 2, IDIAP, ISO/IEC standards, NIST benchmarks, FIDO principles, and MOSIP readiness. These standards govern the quality of biometric capture, independently validated liveness detection, and security frameworks used by governments, financial institutions, telecom operators, and regulated industries worldwide.
The technology’s applications extend far beyond banking and financial services. Across global markets, digital identity solutions are increasingly supporting sectors such as telecommunications, government services, healthcare, travel and hospitality, e-commerce, insurance, workforce management, and customer onboarding, where secure and seamless identity verification has become essential.
As Pakistan continues its transition towards a more digital and increasingly cashless economy, trusted identity infrastructure is expected to play an even more important role. Whether enabling secure customer onboarding, reducing fraud risks, facilitating access to public and private services, or extending opportunities to underserved populations, robust digital identity systems are emerging as one of the foundations of the country’s next phase of digital growth.
With the technology already supporting more than one billion verifications worldwide, this achievement offers a glimpse into how globally proven identity solutions can help shape a safer, more inclusive, and more trusted digital future for Pakistan.
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