As Pakistan’s mobile gaming ecosystem continues to expand, following a milestone 2024 in which the country emerged as the region’s second-largest mobile game developer, GameNow, JazzWorld’s dedicated gaming platform, has signed a Memorandum of Understanding (MoU) with Finz, one of Pakistan’s leading mobile gaming studios and publishers, to strengthen game publishing, developer enablement, and content distribution across local and international markets.
The partnership brings together Finz’s expertise in game development, publishing, and live game operations with GameNow’s growing platform reach and JazzWorld’s broader digital ecosystem. Together, the two organizations aim to support the creation, growth, and distribution of high-quality mobile gaming content while helping Pakistani-developed games reach wider audiences across global markets.
Sharing his thoughts on the collaboration, Ali Fahd, President Jazz Lifestyle Ventures, said, “At JazzWorld, we are focused on building digital platforms that create value beyond connectivity. Gaming is a major part of the future digital economy, and through GameNow, we are building a publishing-led ecosystem that enables strong partners to scale content, expand reach, and unlock new growth opportunities. Our partnership with Finz reflects our commitment to supporting Pakistani gaming talent and creating pathways for locally developed content to compete on a global stage.”
Zeeshan, Co-founder, Finz, added, “Finz has built its strength around developing, publishing, and managing mobile games for audiences across multiple markets. By partnering with GameNow, we are combining gaming expertise with digital scale to create new opportunities for Pakistani-developed games and accelerate their reach across international audiences.”
Pakistan’s gaming market is expanding rapidly, with the country’s gamer base projected to reach nearly 51 million by the end of 2026. As mobile gaming continues to be one of the fastest-growing segments of the digital economy, the partnership brings together local talent, publishing expertise, and digital distribution capabilities to help Pakistani-developed games reach larger audiences both at home and around the world.
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