Marketing is any type of communication, a part of the business that communicates with the outside world. The best kind of marketing is the one that is done subtly. The latest marketing campaign by Wendy’s is a fine example of subtle marketing. It is normal for rival brands to challenge each other through a wide range of advertising mediums. The big fast-food giants like Wendys, Burger King, McDonald’s, Subway, etc often compete with one another for customer satisfaction. One such recent marketing campaign has Twitter in splits. Wendy’s, an American International fast-food restaurant, competes with its rival McDonald’s in a campaign that focuses on french fries.
Wendy’s digs deep at McDonald’s with their latest marketing campaign. The poster of the campaign displays an arched french fry over a red background. The golden arched french fry looks like a McDonald’s logo. The campaign aimed to demonstrate that their fries were more crunchier and flavorful than their competitors. The tagline read, “Hot & Crispy Fries Don’t Arch. Just Saying.”
This subtle marketing campaign by Wendy’s has been making rounds on social media. Many Twitter users shared their points of view, some said Wendy’s french fries were better, while others were in favor of McDonald’s french fries.
Wendy’s Brilliant Marketing Campaign
Wendy’s is an American international fast food restaurant primarily consisting of hamburgers, chicken sandwiches, French fries, and beverages. But most importantly, Wendy’s has brilliant marketing campaigns. They are absolutely savage and have brilliant comebacks when it comes to roasting competitors. They manage to come up with quirky and creative marketing ideas. Over the last few years, the brand has perfected the art of serving fun-loving, witty tweets. In short, Wendy’s is consistent, creative, and refreshingly funny. Moreover, the brand serves scrumptious products and reliable service, so they can afford to take risks in how they use social media.