Saheefa Jabbar has become the latest Pakistani celebrity to launch her own clothing brand, Evervanna. Inspired by her own style, the model cum actress revealed the big news on her Instagram.
“I’m really excited and happy to share something very close and dear to my heart. Months of hard work, creative planning and excellent craftsmanship has gone into designing my very own fashion label, Evervanna.”
Saheefa Jabbar aims to change high street fashion with Evervanna
Sharing the concept behind the brand, she said,
“The idea was to use my personal style and preferences to create a line of clothing with one of a kind designs, accessible to everyone… Evervanna is in part an extension of my experience in Pakistani fashion, and I believe the first line exhibits a new direction for streetwear.”
She further added,
“Being able to launch Evervanna is a proud moment in this journey, and I’m thrilled to share it with everyone. I hope you take to the label and wear it, own it and find yourself in my clothes!!”
Evervanna caters to both men and women. It offers a variety of clothing options from casual wear to office wear, as well as traditional clothing. The colors and designs are subtle but they leave a strong impression.
In the future, the brand aims to offer a complete package for its customers by featuring accessories, footwear, bags, etc. But for now, they are only focusing on apparels without compromising the quality of the fabric.
While Saheefa herself modeled for the womenswear, her husband Khawaja Khizer Hussain modeled for the men’s collection. Let’s take a look at some of their designs.
Evervanna is available to order online, with shipping available worldwide.
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