Deepika Padukone is the famous actress that struggles with depression and is now a strong advocate for the health issue. Now she’s using her advocacy to ‘sell her clothes on World Mental Health Day‘.
No, she’s not auctioning items from her wardrobe to make raise money for the cause. She’s just selling used items from her wardrobe to fans under the ‘Live Laugh Love‘ banner for World Mental Health Day.
To each and every one of you,
This #WorldMentalHealthDay I am delighted to announce the launch of The Deepika Padukone Closet™️ where you can shop and own some of my most favourite pieces from my wardrobe! pic.twitter.com/QUg2jqarTu
— Deepika Padukone (@deepikapadukone) October 10, 2019
Of course, this brought in the trolls that Deepika Padukone can afford to sustain her organization for mental health awareness ‘Live Laugh Love‘ with just her own earning. How much money will selling her own items to fans generate?
Will they be dry cleaned? Sick? Can't you just make a donation?
— Babu Manikam (@justicebtakvc) October 10, 2019
So here is a collection of audience reactions, the good, bad, and hilarious.
She did it. She cured mental illness. https://t.co/tRjNSYt8n3
— R. (@rahimaso) October 10, 2019
At least she tried. And u won't believe the million of her followers who willl look up the brands and buy the stuff and feel better
— NS NRO nahi de raha???? (@SamiaHaque) October 11, 2019
We are not interested in your wardrobe… Pls stop making people mental and band karo ye dhanda…
— ?? (@Itzurkarma) October 10, 2019
That sarcasm has a better chance of making anyone smile.
"Before you die from depression kindly purchase these expensive clothes"
— moeed irfan (@moeedirfan) October 11, 2019
Love you so much, please deactivate ur Instagram.
— Sunshine Girl ⚡ (@DeepikaSunshine) October 10, 2019
Is shopping a real answer to mental wellness??..?
— Asha (@potterly_head) October 10, 2019
Retail therapy, eh? But everything is out of stock or out of my budget. Now, I'm feeling depressed again…
— Kunal Mehra (@kunalmehra7) October 10, 2019
Some people had to get serious and call out the Deepika Padukone
What is her clothesline go to do with World Mental Health Day ? Is she trying to sell all the negativity that was on her body ?
— Nikhil Francis (@nikhilfrancis29) October 10, 2019
Are you donating to a mental health charity through proceeds? Otherwise whats the point/relevance of tagging #WorldMentalHealthDay
— Laaleen Sukhera✒لعلین (@laaleen) October 10, 2019
So now is the time to monetize it…
— oxymoron (@oxymarooned) October 11, 2019
Best example of opportunistic marketing – promoting ur products in the garb of mental health awareness. Had anticipated launch of your product line when u were at the forefront of mental health discussions. Respect u as an actor and human but here you disappointed us. ?
— Owwlogy (@Owwlogy) October 10, 2019
This researcher and doctor really got to calling a spade a spade.
How is this relevant to #WorldMentalHealth day? A sales pitch?
— Dr. Annie, CAIP, Researcher, Writer, Ukuleler (@LoveStats) October 10, 2019
Then some hardcore fans shifted the blame.
I love you deepika but fire your publicist. There was no need to mention #WorldMentalHealthDay in this tweet, it reeks of poor taste, considering it has nothing to do with mental health
— ? (@cavansyte) October 10, 2019
Long story short, minus the die-hard fans that feel ‘Deepika can do no wrong‘ people don’t appreciate this sales pitch.
While auctioning film costumes or even iconic pieces from your wardrobe for fundraising is something actresses have done before. The problem here is the fact that Deepika Padukone is selling used items to fans to raise money for her own organization.
That’s why many people brought up how Deepika could have just donated more from her own wallet, than shelling out her wardrobe.