Every time you hear Dubai you immediately think of the glamour, the luxuries and the high life. When it comes to Dubai, big is never enough.
Opulence is the name of the game in Dubai, and its latest sensation is reflective of that as well.
Recently, Dubai launched its newest sensation. A perfume worth Dhs 4.572 million (or $1.295 million)!
Unbelievable right? But it’s true. This is what the new fragrance is going for.
Let’s take a look at it:
What’s so special about this perfume you ask? This article has got you covered.
The Brains behind the Fragrance
The perfume “SHUMUKH” was created by the Passion of the Spirit of Dubai Parfums by Nabeel, the most luxurious perfume brand in UAE.
The brains behind this is none other then Mr. Asghar Adam Ali, Chairman and Master perfumer at Nabeel Perfumes Group of Companies.
He, along with renowned artisans and master craftsmen from Switzerland, Italy and France – including the recipients of the designation of Meilleurs Ouvriers de France (“Best Craftsman of France”) – came up with SHUMUKH.
It was Mr. Ali’s lifelong dream to build this one monumental piece of art, as he calls it.
“My vision was not only to capture Dubai’s persona in one monumental piece of art, but to also create a fragrance that embodied the pinnacle of luxury in the world of perfumery. Today, I am very proud of SHUMUKH, an evocatively stunning and bespoke creation which combines the disciplines of art, jewelry design and perfumery.”
Why is it so expensive?
Well, here’s why its so precious. The unisex perfume showcases the art of jewelry and perfumery, displaying seven core design elements of Emirates, all this to create one of a kind master piece. 3,571 sparkling diamonds (totaling 38.55 carats), topaz, pearls, 18 karat gold 2479.26 grams and 5892.88 grams pure silver, carefully crafted together to create SHUMUKH, means ‘deserving the highest’, the embodiment of pure luxury.
Details in a Nutshell
It couldn’t be Dubai if it wasn’t extravagant, and SHUMUKH does not disappoint in the department as well.
Here are a few interesting facts about the world’s most expensive perfume, its case and packaging. Yes, even that packaging is opulent as heck!
- Value: DHS 4.752 million,
- 3,571 sparkling diamonds, totaling 38.55 carats,
- 18 carat gold (2479.26 grams),
- 3892.88 grams of pure silver,
- 1.97 m tall,
- The perfume took 3 years and 494 trials to formulate,
- The fragrance lasts for 12 hours on skin,
- The perfume lasts 30 days on fabric.
The concept behind it
Mr. Ali was inspired by the rich and cultural heritage of Dubai. The perfume exhibits seven key elements that make up this city of luxury – pearl diving (Durra), falconry (Baz), Arabian horses (Abjar), roses (Narjesi), luxury (Haibah), Arabian hospitality (Diwan), and Dubai’s stature as a ‘city of the future’ (Aamal), all this modeled in gold and silver and decorated with diamonds and precious stones.
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It took 3 years and 500 trials to come up with this gem. The fragrance is a combination of fine and natural ingredients from around the globe – amber, sandalwood, musk, rare pure Indian agarwood, pure Turkish rose, patchouli ylang-ylang and frankincense.
The glass is made from hand-blown Italian Murano glass. The perfume bottle has the capacity to hold 3 litres inside it. The fragrance is dispensed via a remote-controlled spray mechanism, which can be adjustable depending on its users’ ideal height.
The perfume holds two world records for:
- ‘Most diamonds set on a perfume bottle’
- ‘Tallest remote controlled (RC) fragrance spray product’.
SHUMUKH will be on display in Dubai Mall’s Fashion Avenue from 14th – 30th March 2019, in case anyone wants to see and smell the world’s most expensive perfume.
