The founder of SpaceX, Tesla, and the tunnel-making Boring Company, Elon Musk, who is known for sniffing out money-making opportunities and capitalizing on quirky products, recently launched a perfume called ‘Burnt Hair’ that he claims to have sold 10,000 bottles of for $1 million in just a few hours.
He then proceeded to brag about the unbelievable feat on Twitter:
Can’t wait for media stories tomorrow about $1M of Burnt Hair sold 🤣
— Elon Musk (@elonmusk) October 12, 2022
The eccentric genius describes his perfume on its website as ‘The Essence of Repugnant Desire’.
He had announced the availability of the perfume in a tweet, calling it “the finest fragrance on Earth”.
The finest fragrance on Earth!https://t.co/ohjWxNX5ZC pic.twitter.com/0J1lmREOBS
— Elon Musk (@elonmusk) October 11, 2022
There is nothing much in the description of the scent but rave reviews on the website include, “Stand out in a crowd! Get noticed as you walk through the airport,” and “Just like leaning over a candle at the dinner table, but without all the hard work!”
Referring to his surname ‘Musk, which is also the base of certain strong-smelling fragrances, he said:
With a name like mine, getting into the fragrance business was inevitable – why did I even fight it for so long!?
— Elon Musk (@elonmusk) October 11, 2022
The $100 perfume is available on the website and will ship in the first quarter of 2023. To pump up more sales, the world’s richest man took to Twitter to ask for help so he can buy Twitter.
Please buy my perfume, so I can buy Twitter
— Elon Musk (@elonmusk) October 12, 2022
Musk struck a deal to buy Twitter for $44 billion earlier this year but the journey to the actual purchase was hindered, first with him backing out, followed by the matter landing up in court.
Twitter is suing him for ‘breach of contract’, and the court has set 28 October as the deadline for the closing of the deal.
Subsequently, Musk proposed to go through with the original $44 billion bid last week.
