Elon Musk set to launch YouTube-like app, X-TV

Tesla Chief Executive Officer (CEO) Elon Musk is reportedly planning to launch a television app, similar to YouTube for Amazon and Samsung smart televisions. Sharing a tweet on X, Musk wrote “Coming Soon.”

Musk shared the details about the upcoming feature through a post on the platform, where he talked about people watching long videos on their smart TV screens.

He has repeatedly talked about making X into an everything app, and it seems the feature set of the platform will soon have a long list that should appeal to millions. X already supports video/audio calls for all users, including those using the platform for free.

According to an unidentified person working at X, the interface of the app will be “identical” to Google’s YouTube television application.

The person further claimed that Musk was set to compete with YouTube. As per stats, YouTube was the most-watched streaming platform in 2023.

Musk didn’t share the exact details of the upcoming service and how it plans to compete with a behemoth like YouTube and whether it will be free-to-all or kept behind the premium version which is likely to limit its reach and viewers. X will likely start offering the feature to its paid users initially and then make it available for everyone.

Just a few days back, X introduced ‘Articles’ which is a new way to share long-form written content on the platform. Those who are Premium users and pay for X services can now post articles on the platform with stylized text, embedded images, and videos.

“Articles is a new way to share long-form written content on X. Publishing Articles is a feature limited to Premium+ subscribers and Verified Organisations. Articles are available globally,” the company said in a statement. In addition to text, articles can include images, videos, GIFs, posts, and links.

You can also format text with headings, subheadings, bold, italics, strikethrough, indentation, and numerical and bulleted lists. “Once published, an article can be read and shared by anyone on X according to the audience controls you’ve selected for the article,” said the company.