The Pakistani fashion industry, renowned for its vibrant lawn collections, is making headlines for all the wrong reasons. In a recent National Assembly session, MNA Shugufta Jumani sparked a heated discussion by addressing the staggering rise in lawn suit prices, a staple in every Pakistani woman’s wardrobe.
Highlighting the frustration of millions, Jumani pointed out that a simple lawn suit, once priced between Rs7,000 and Rs8,000, now costs an eye-watering Rs19,000 to Rs20,000. This dramatic price hike has left consumers reeling and raised questions about unchecked profiteering in the industry.
Lawn suits, cherished for their lightweight, breathable fabric and intricate designs, are a summer essential in Pakistan. Brands have long dominated the market, offering everything from printed two-piece sets to heavily embroidered three-piece suits.
However, as Jumani noted, what was once an affordable option for women across socioeconomic backgrounds has become a luxury item. “Brands are using their names to justify exorbitant prices,” she stated, questioning who would hold the industry accountable for such steep increases.
The price surge comes at a time when Pakistanis are already grappling with inflation and rising utility costs. According to posts on X, the commerce secretary attributed the hike to increased utility rates, but this explanation has done little to quell public discontent. For many, the jump from Rs7,000 to Rs20,000 for a basic lawn suit feels like a betrayal, turning a cultural staple into an unattainable dream for the average consumer.
As the 2025 lawn season approaches, brands are gearing up to unveil their latest collections, promising vibrant prints and intricate embroidery. But with prices soaring, consumers are left wondering if they’ll be able to afford their favorite designs. MNA Jumani’s call for checks and balances has struck a chord, igniting a broader conversation about affordability and transparency in Pakistan’s fashion industry.
