After a long wait for the film to hit theaters, Ishrat Made In China could not garner much attention.
The film has tanked badly in cinemas after being released on 3rd March. Ishrat Made In China cast Mohib Mirza, Sanam Saeed, Hassan Sheheryar Yasin (HSY), Mani, Sara Loren, and Ali Kazmi among others.
It’s one of the second largest films to be released after the pandemic and a year of everything being closed. Despite all the anticipation to finally see a film in theaters, the movie made hasn’t made too much money at the box office. With estimated earnings of some 20-25 lac rupees thus far.
With a 14-15 crores budget, not much effort was made to promote the film. There were not many promotional events organized prior to release. Not even advertisements were run. Something else most films do is gradually music release. Ishrat Made In China didn’t even do that.
Bad promotional strategy is something even Sanam Saeed admitted to, but she blamed cinemas for that. Meanwhile, cinemas clarified that was not their job but a problem at the distributor’s end.
A little disappointed in #nuplexcinemas for not putting up any of our film posters, especially on Rashid Minhas Road. People will always come to see superhero films. They have a long legacy behind them. Pakistani films need cinemas support. @JBFilmsPK please see to it .
— Sanam Saeed (@sanammodysaeed) March 7, 2022
apart from bad promotions and other things…film could have done big at box office by words of mouth but the movie itself is a big rubbish and disappointing stuff from mohib and co