Turkish actress and model Esra Bilgiç is a household name in Pakistan due to her fame in Diriliş: Ertuğrul. The 29-year-old set social media abuzz with a TVC for local brand Mezan.
Esra Bilgiç continues to melt hearts of fans everywhere on social media. Every now and then, Esra takes to her Instagram to share some breathtaking clicks with six million followers. It shouldn’t come as a surprise as how this Turkish diva amassed such a huge fan following on social media.
Since Ertuğrul, the 28-year-old has become an honorary Pakistani celebrity. She’s an ambassador to PSL’s Peshawar Zalmi, and even a model for local brands like Khaadi and Maria B. Just goes to show the star power of Esra Bilgiç. Who knows, she might even start her own political party here!
The Pakistani crush on Esra is still a thing and various brands are doing everything they can to capitalize on the trend. Recently, another local brand has acquired the services of Esra Bilgiç to help sell their product. That brand is Mezan, who are known for their cooking oil products.
In an attempt to promote Pakistani culture, Meezan has Esra ‘dancing’ in their latest TVC as well as stating their famous slogan: “Har cheez Meezan mei achi lagti hai (Everything in Mezan looks good)”.
Pakistani audiences are not happy with the commercial, criticizing Mezan for using the same formulaic tactics Gala biscuits used to promote their product with Mehwish Hayat. Here are some comments made by netizens.
What do you think about Mezan‘s ad with Esra Bilgiç? Share your thoughts in the comment section below.
