SFX or Special Effects has always been a vital component in creating stunning visuals and captivating storytelling in the world of the entertainment industry
While Pakistan has witnessed significant growth in its showbiz industry, the world of SFX has remained relatively unexplored. However, thanks to the pioneering efforts of Maham Awan and her company, Flesh N Fantasy, SFX is gradually gaining recognition in Pakistan.
As the first professional brand of SFX products in the country, Flesh N Fantasy is not only revolutionizing the industry but also spearheading initiatives to educate and train aspiring artists.
For many years, SFX makeup and its associated techniques were largely unheard of in Pakistan. However, Maham and Najia recognized the untapped potential in this field and decided to bring it to the forefront. Co-founder Maham stated,
SFX is a huge part of our industry, scars and blood is being shown on our screens for ages, but there is no education about this line of work.
Drawing from her extensive experience as a special effects artist working with various production companies, The two artists founded Flesh N Fantasy to bridge the gap and introduce high-quality SFX products and services to the Pakistani market.
Bringing SFX Education to the Forefront
Maham and Najia’s mission goes beyond just selling SFX products. She is determined to educate and empower aspiring artists in Pakistan. To achieve this, she plans to organize workshops, classes, and demonstrations to familiarize people with the art of SFX makeup.
Additionally, Maham envisions opening a specialized school dedicated to teaching the intricacies of SFX, providing a platform for enthusiasts to hone their skills and showcase their creativity.
Changing Perspectives
The lack of awareness and understanding surrounding SFX in Pakistan has often been a hindrance for those interested in pursuing this line of work. However, Flesh N Fantasy’s products, are slowly changing perceptions and encouraging individuals to explore the realm of SFX makeup.
By showcasing the possibilities and versatility of SFX, Maham Awan, and Najia Zoha hope to inspire a new generation of artists who can bring their imaginative visions to life on screen and stage.
