There are people who love certain brands and there’s no shame in it. But at what point does this brand-conscious mindset becomes too much to handle? Well, these over-priced dupattas make a good case here. Pakistani fashion brand Misha Lakhani just unveiled their line of designer dupattas for Eid.
But there’s something different about them, and people have thoughts. The price tag on these items is astronomically sky high!
That doesn’t mean people won’t go berserk over an over-priced dupatta. Paying more than Rs 20,000 for a dupatta? Some ‘fashionistas’ might end up doing it.
AS expected, Pakistani social media users had a field day with this.
Initially, the product was met with criticism and skepticism online.
You are selling the Dupatas for 20K-22K? And you are using this kind of photography? Also, what do these Dupatas do? Do they walk? Do they run? 20K? pic.twitter.com/5G3H0LKIhK
— Sameer Siddiqui (@SenatorSameer) May 8, 2020
Soon enough, people were trying to figure out alternative uses of the clothing item. They want to justify their price tag after all.
The Pakistani textile industry has laid off hundreds of people during the coronavirus situation. Perhaps this partly explains the public anger over the inflated price tags.
OMG Is ma knsa fans lgy hyn 20k sirf dopata
Goli maro 20k ki shopping kryn gy dono😂
— 0samatics (@mrosama_azam) May 10, 2020
20-25k is a steal for alternate to superman’s cape. Wait, we can’t fly with these?? Nooooo….. pic.twitter.com/4umOcUc6cQ
— Rj (@UtopianRj) May 9, 2020
The second photo is clearly using the dupatta as an anti locust prevention device, spread over crops
— Dawar Butt (@theLahorewala) May 8, 2020
Aladdin k Qaleen wali khasooseyaat k haamil Dupatay hon gay shayad.
— ℤ𝕦𝕓𝕒𝕚𝕣 𝕄𝕠𝕙𝕒𝕝 ™ (@ZubairMohal) May 9, 2020
Come to think of it, these dupattas might be fit for Bollywood, given how unbelievable and over the top they are.
Will it get stuck in a cute boy's watch and let me have my bolly moment????
— Injila Bilal (@__mamamia___) May 8, 2020
Will it sing and dance with me in my garden and turn into srk later. pic.twitter.com/4LqH8NWCvF
— Nayha Jay (@nayhajay_) May 8, 2020
Or maybe these are from when Harry Potter props were auctioned. In that case, we march to Narnia.
By wearing it you can be invisible, there are models in this picture its just that we can't see em cuz they are wearing it
— Azaan (@RajaAza55844380) May 8, 2020
I think the reason why these dupattas are so bloody expensive is that they are not just dupattas
They can also be used as magic carpets that will fly the owner to the magical land of Narnia
— J G (@NotVeryFunny511) May 9, 2020
People then questioned if the dupatta makers at Misha Lakhani got their target audience mixed up.
And I’m sure the buyers are those elites who don’t even care about wearing a dupatta.
— Donut🍩 (@DrNoorrr) May 8, 2020
After spending 20k on a dupatta not sure if there will be any money left to buy the rest of the ensemble!🤔🤔🤔
— Shobbha (@Shobbha2) May 9, 2020
A debate rages on
The purpose of brands that produce locally is affordable clothing, but that memo got lost somewhere in all that fabric. Some people tried defending the price tag with arguments this paying for the wages of daily workers.
I kind of agree with you, Mudassar. I support the idea of workers bring paid fairly, but these particular dupattas don't seem like they took ages to make. However, I believe everyone has got to eat and retail has been hit very hard. If people can afford this, then why not.
— Awais Khan (@AwaisKhanAuthor) May 9, 2020
They are heavily hand embroidered dupattas. You have to realize that it takes weeks to make one of them. And if we pay minimum wage to artisans, all hand made things will cost this much or may be more.
— sugandh wafai (@sugandhwafai) May 8, 2020
However, some folks pointed out how the price tag is for the brand name, not the effort put in by the workers.
I think it is a pakistani site. Also, designer brands make a killing. The katan silk dupatta I buy for 6K in lucknow from a banarasi Weaver, costs 20 K at Fabindia.
— namita🌠 (@namitaj68) May 9, 2020
Textile designer here myself.. these dupattas would hardly cost around 3000-5000 max (may be less) at retail, if sold by the artisans themselves to the store. The added costing is just how big the name of the designer/brand is attached.
— F. (@fmkhan213) May 9, 2020
What are your thoughts regarding these scarves from Misha Lakhani?