Viral Indian music composer and the meme-lord behind Rasode Mein Kaun Tha, Yashraj Mukhate has opened up about his story and social media success.
He became an overnight sensation when he dropped a meme on an Indian soap opera’s scene. Titled Rasode Mein Kaun Tha, the video spread like wildfire and gave birth to more new memes. However, it gave Yashraj the limelight he deserved.
Yashraj Mukhate recalls his journey
The video was recreated and posted by millions of people, including celebrities. However, Yashraj didn’t know that it would go viral. In a conversation with Humans of Bombay, he said that it was his first piece of work that his parents saw.
“Aai–Baba weren’t on social media, so they’d wonder what I was doing all day. I wanted to wait till I could show them a Yashraj Mukhate original. Then I saw Kokila Ben’s video –I worked on the audio for a day & posted it online the next day. I switched off my phone after, I had to work on a deliverable.”
He further added,
“When I switched it on in the evening, it was ringing off the hook! Smriti Ma’am shared my video, Anurag Kashyap sir DM’d me saying, ‘Good work’! It was a lot to process. Aai immediately got a kala dhaga & tied it on my wrist! Finally Aai-Baba saw my work!”
He became a social media sensation overnight!
Yashraj Mukhate also mentioned that it was hard for him to process everything at once.
“For a week, I didn’t sleep. It was all so new, I said ‘yes’ to everything – from interviews to collaborations. I was clueless & didn’t want to come across as rude.”
It was that video that brought him insane popularity. He now has over 4 million subscribers on his YouTube channel and 2 million followers on Instagram.
“A year back, I was struggling to reach 10k followers for the swipe up feature, but just a day before, I crossed 2 million! My friends still laugh about the fact that out of everything, it’s the ‘rasoda video’ that went viral; but life is unpredictable!”
Yashraj also maintained that he expected the buzz around him to die down in a few days, but people couldn’t get enough of his hilarious videos. His latest rendition of Pawry Ho Rai Hai, recently set the Internet on fire.
But he is happy how things turned out for him in the end.
“Earlier, people referred to me as an ‘engineer’ but now that’s changed, it’s Yashraj Mukhate, the artist. Let’s see how life surprises me next, but abhi toh pawri ho rahi hai!”