Microsoft doesn’t seem to be having the time of its life when it comes to Windows Mobile platform. Thanks to the market researchers present at Gartner, Windows Phone now represents less than two percent of the total market share or 1.7 percent to be more accurate. Last year, Microsoft’s mobile OS was actually doing much better with its market share at three percent.
“Despite the announcement of Windows 10, we expect Windows smartphone market share will continue to be a small portion of the overall smartphone OS market as consumers remain attracted by competing ecosystems Microsoft smartphones will mainly focus on driving value for enterprise users.” – Robert Cozza, Gartner’s Research Director
Will New Phones from Microsoft Help Arrest this Slide?
Microsoft recently launched two high-end smartphones powered by the company’s Windows Mobile platform, Lumia 950 and Lumia 950 XL. However, consumers wanting to purchase either one of the two smartphones will have to spend a significant amount of money, implying that the company has yet to work on its pricing strategy. Even companies like Sony and HTC have to figure out the pricing on their mobile offerings so that their financial position remains sound.
But Then We Have Apple’s iOS Selling like Hot Cakes
However, keeping this in mind, why are Apple’s iPhone 6s and iPhone 6s Plus able to sell well than the rest of the competition? It is quite obvious because of the operating system experience that the company is well known for. Microsoft, being a software company has the upper hand here, but it appears that Windows 10 Mobile still has much-needed work before it can be considered as a workable operating system for most users out there. On top of that, more mobile applications on the Microsoft Store will obviously play a lead role in shifting the consumers’ purchasing decision.
In emerging markets, smartphones that carry an affordable price along with acceptable hardware are the ones that do well the most, and currently, Chinese manufacturers are dominating at this front. Does Microsoft have a chance to increase its market share, or are we going to see more decline in the coming months? Looks like we will find out soon enough.
So there are still 1.7% idiots in the world using this.
hahaha yes, seems like so, but choice should be respected :p infact there’s one guy here who always compares WM with iOS and also argues its better :D
wow great lingo. extremist!
have you ever used WP I am using this for last 8 months and it is better then Android super smooth secure and fast windows phone 10 is even more better and in Europe WP has 10% market share
and then there are idiots like you with comments like these without knowing anything
With your logic remaining 98 percent of Mobile users are idiots who don’t buy WM.
That guy must be a developer and know windows mobile is bug proof when compared to android
There is such thing “bug proof” in world.
There is no such thing “Bug Proof” in world.
Bug ? proof means no virus malware has been developed for windows mobile right now android has dozens of such things. May be due to limited features compared to android :P
It’s also fun proof by the way!
Lol
Lmao
Well, the reason behind this is not OS, its user base. Hackers, or malware developers are not even interested to waste their time for such low user base. Android and iOS are top targets for malwares these days because majority of people use these two.
Agreed, I have both android and ios but I missed my lumia it has beautiful interface and smooth and fast but I’m very happy with the ios it’s great better than my Samsung galaxy
apparently yes
BTW I like WM, but MS is not interested in its own os
Are you guys gonna do LUMIA 950 review?