Microsoft doesn’t seem to be having the time of its life when it comes to Windows Mobile platform. Thanks to the market researchers present at Gartner, Windows Phone now represents less than two percent of the total market share or 1.7 percent to be more accurate. Last year, Microsoft’s mobile OS was actually doing much better with its market share at three percent.
“Despite the announcement of Windows 10, we expect Windows smartphone market share will continue to be a small portion of the overall smartphone OS market as consumers remain attracted by competing ecosystems Microsoft Smartphones will mainly focus on driving value for enterprise users.” – Robert Cozza, Gartner’s Research Director
Will New Phones from Microsoft Help Arrest this Slide?
Microsoft recently launched two high-end smartphones powered by the company’s Windows Mobile platform, Lumia 950 and Lumia 950 XL. However, consumers wanting to purchase either one of the two smartphones will have to spend a significant amount of money, implying that the company has yet to work on its pricing strategy. Even companies like Sony and HTC have to figure out the pricing on their mobile offerings so that their financial position remains sound.
But Then We Have Apple’s iOS Selling like Hot Cakes
However, keeping this in mind, why are Apple’s iPhone 6s and iPhone 6s Plus able to sell well than the rest of the competition? It is quite obvious because of the operating system experience that the company is well known for. Microsoft, being a software company has the upper hand here, but it appears that Windows 10 Mobile still has much-needed work before it can be considered as a workable operating system for most users out there. On top of that, more mobile applications on the Microsoft Store will obviously play a lead role in shifting the consumers’ purchasing decision.
In emerging markets, smartphones that carry an affordable price along with acceptable hardware are the ones that do well the most, and currently, Chinese manufacturers are dominating at this front. Does Microsoft have a chance to increase its market share, or are we going to see more decline in the coming months? Looks like we will find out soon enough.