During the last few months, PIA has been undergoing some substantial upgrades and visible changes and as a part of the same campaign, newly designed ‘Truck art in-flight carts’ have been introduced on national airlines’ planes.
This is the first time that such vibrant and eye-catching equipment has been linked with Pakistan’s national aircrafts. The artwork truly depicts the culture of Pakistan. The designers have also calligraphed the motto of the company and some random truck quotes over the carts in Urdu.
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Not only this, a special limited time offer has been announced for all those traveling through PIA. Click a perfect selfie with these carts, inbox them to the PIA’s official account, and you can win a free ticket to an exotic destination after a lucky draw.
Our new truck art in-flight carts are the essence of our unparalleled Eastern hospitality! Take a picture with it and inbox us for the amazing chance to win a free ticket for a surprise exotic destination! #PIA pic.twitter.com/pqHE01GKF3
— PIA (@Official_PIA) February 16, 2018
PIA hasn’t disclosed the destination yet but expect it to be a lifetime experience for the winner.
Think about marketing too.
I think its great. They have spruced up the entire fleet with new carpets, new seat covers and deep cabin cleaning. Soon to have 5 b777’s fitted with new IFE and seats. The pricing is also very competitive now if not cheaper than gulf carriers and best prices available through their website
Need to improve marketing- selling,increase revenue. Privatize isn’t the last solution, it’s the worst solution. Need a healthy management which is authorize to take independent decision.VIP Culture hit the profit.