Limited Time Packages – A lesson We Need to Learn

As prices for telecom services’ have reached their bottom limits, cellular companies and PTCL keep on offering even better packages for limited time. These special offers keep on appearing every other week from telcos, with a tagline “Limited Time Offer”. We see plenty of print and electronic advertisements for these special offers, and they get popular very quickly and easily.

In my opinion (others may not agree) this “Limited Time Offer” tagline is excessively used to practice “Try and Implement” model. I can count several ongoing Limited Time Offers, which were introduced months ago – and they are still available, because they performed good.

It’s really fine, until these offers last, but what happens when they are taken back? For withdrawing these offers, there can be two models

  1. Announce ending date of package at time of its announcement or
  2. Publish advertisements well before (a week before) the ending date of Package

Unfortunately, we rarely see any announcement/advertisements, when (for some reasons) Limited Time offers are taken back. For instance, late night free local call offer by PTCL is going to end tonight (September 30, 2008) at 12:00 AM. But PTCL made no public announcement for this. Yea, there was a news item reported yesterday in newspapers, which said that PTCL is withdrawing this package. But that’s not the way; because, do they publish only news when package launches?

At same time, I am impressed with Ufone’s Ramadan offer, as it was very clearly told that this package is only for the month of Ramadan; plus they published advertisement saying thanks to their customers and informing (reminding) them that offer is over. We hope and want other companies to practice this too.

But I am worried for PTCL users who will come to know only after they will receive next bills – that free night calls were over long ago.

Tech and telecom reporter with over 15 years of experience, he works as founder of ProPakistani.PK

  • there should be some consumer commitee which takes up these kinds of corporate frauds to courts and make the culprit company pay back the stolen money and some fine as well .

    ptcl should be tried in court and made to pay back the stolen amout of late night package for one month period since customers were never warned,

    and i agree company should give the date of the end of the offer and at that sheduled end date decide whether it plans to continue it further and for how long or close it.

    but who cares for people in pakistan, pakistan was made for the muslims to live gracefully and proudly but reality is it is crooks and crimnals who get the benifits and common men just gets robbed and disgraced every where, gets beaten by police wala stick to stand in proper line for aata, ghee, chini, maybe government should start ration card system to atleast provide basic nacacities to every one in grace full manner.

    when will this part of gods earth get civilized and prosper. god help us !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    and save us from crooks thags and mafia like people who keep making new schemes to THUG innocent people.

    why arent law inforcing authorities, PTA holds them responsible for their wrong doings.

  • A O A
    dear all users of cell phone and PTCL they all are doing business to increase profit thats all . they have lots of so called free pakages butt they are not realy free . daily charges + tax + GOV tax on recharge+ tax on calls then they told only 60 Pesa per 30 sec
    its a joke HE HE HE HE HE….. _________ ufone jazz telenor ptcl wateen.allllllllllll

    [Comment Edited]

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