Telenor Pakistan awarded retailers from six regions of Pakistan a prize money of Rs. 1,000,000 through a lucky draw under its ‘Easyload Retailer Millionaire Scheme’. Thousands of mobile phones were also distributed amongst retail partners. 150,000 retailers from all over the country had a chance to become eligible for the lucky draw by boosting their sale by 10% in the following month.
The scheme was introduced for Telenor Pakistan Retail Partners benchmarking the sale of August 2008. The calendar month’s sales were carefully examined by a committee especially designed to decide eligibility for the retail partners for the lucky draw. Achieving 10 percent boosted sale on the target in October-November, the winners became eligible for a lucky draw. There were a total of six winners from all regions of Pakistan.
Telenor Pakistan Director Sales & Distribution Malik Faisal Qayyum proud of retail partners’ aggressive participation in the millionaire scheme said, “In today’s competitive environment this scheme is an effort to pay tribute to our dedicated retail partners for demonstrating commitment to deliver value to Telenor Pakistan and its customers. Our Retail Partners are a vital part of our distribution network and contribute significantly when it comes to providing our consumers the ease of access and reaching in the remotest areas. This humble effort from Telenor Pakistan shows our commitment towards working closely with our retail partners. I congratulate all winners on behalf of Telenor Pakistan.’’
The winning retail partners gave a joint statement thanking Telenor Pakistan for providing them an opportunity for a healthy competitive environment. They said, “The millionaire prize scheme was a very good chance for us to prove our success in the retail market. We feel proud today for being acknowledged as an integral part of the sales and distribution chain of one of the country’s largest and most well spread mobile operator. Telenor Pakistan has always been an outstanding business partner to work with. We are happy to be winners and this encouragement will show in our future performances.’’
Telenor Pakistan was the first telecommunications operator to launch the ‘Easyload’ for credit recharge which brought a revolution in the market. Telenor Pakistan is currently engaged with 200 plus franchisees and 150,000 retail partners across the country which remains the largest source of sales and distribution for Telenor Pakistan.