Mobilink distributed relief packages to over 500 families in the Mardan and Swabi districts as part of its ongoing support for the IDPs. Mobilink’s Security Team personally donated relief packs, containing food items such as flour, rice, sugar, ghee etc as well as bars of soap for basic hygiene to over 450 families in camps, Hujras and schools.
The employees distributed goods in Mardan and Swabi and were the first ones to reach out so far and remote locations, bordering Buner such as Parmuli Village, Mir Ali Village, Ghulama and Sang Bhatti. Commenting on the efforts, Rashid Khan, President and CEO Mobilink stated, “Mobilink and its employees are very motivated to help in this time of need. Our teams are constantly visiting the area to take overview of the situation, so we can provide items that are most needed. However, there is a lot to be done and we encourage people to join us in our humble efforts to help as many families as possible.”
Mobilink has set up a Salary Donation fund to allow employees to contribute to the ongoing relief efforts. To date, the fund has collected over Rs 2 million. Additionally, Mobilink employees have contributed generously via donations in the form of cash or camps, set up by Mobilink across the country. Located in Mobilink main offices throughout Pakistan, these camps are also receiving donations from customers and external sources. Total sum raised through these efforts, including Salary funds has already reached Rs 2.9 million.
Additionally, Mobilink users can also donate Rs 10 per SMS (taxes apply) to contribute to Mobilink’s efforts in providing necessary items to the displaced persons and families. According to UN sources, the number of Displaced People has reached 1.4 million recently, displaced from Swat region join a further 550,000 Pakistanis uprooted by fighting since last August, boosting the total number to 2.1 million making this a number more daunting than the affectees of the earthquake in 2005.
In the after math of the October 2005 Earthquake matched the funds raised through SMS donation with the company, contributing to donate almost Rs. 10 million to the relief camps. This was in addition to the US $1 million support pledged by OTH Chairman and CEO Naguib Sawiris for the cause.