Nokia has emerged as top brand of the country across all 11 categories, according to The Nielsen Company’s research into the market, conducting face-to-face interviews with consumers across 22 cities in four provinces from 16 March to 1 April 2011.
During the research, both males and females representing age bracket of 18yrs – 45yrs and income group A, B, C & D were covered. The question asked during the research was
“What is your most favorite brand for a category?”
Ranking was then determined through the number of respondents who chose the brand as their most favorite.
Following Nokia in second place is local household appliance brand Dawlance. Soap brand Lux follows in third with tea brand Lipton and snacks brand Lays tied in four position.
Beverage brand Pepsi comes in fifth position, mobile service provider Ufone in sixth, local tea brand Tapal in seventh, milk brand Nestle Milkpak in eight and local biscuit brand Sooper in ninth position.
Expressing his views on the occasion, Imran Khalid Mahmood, Country GM, Nokia Pakistan & Afghanistan said
“We are honored to be in 1st position in Nielsen’s research report. It is a proud moment for us that Nokia is not only recognized as the most favourite brand, but is also the most commonly used brand across various segments of the Pakistani population.
We feel a sense of achievement in connecting so many Pakistani people every day from different walks of life. Nokia is highly committed to the Pakistani market and we hope to exceed consumer expectations going forward”.
Commenting on the achievement, Adeel Hashmi, Communications Manager, Nokia Pakistan & Afghanistan said
“It is really an exciting moment for Nokia to be recognized as the Top brand in Pakistan by a reputable, independent research house. Nokia is committed to creating market-leading mobile products and services designed to offer consumers unrivalled choice and opportunity.
Our commitment is to continue to connect Pakistani consumers to what matters most to them through new and exciting mobile experiences”.
Having achieved the top brand title in Brand Elections 2009 and Brand of the Year Awards 2009 & 2010, this is yet another remarkable feat for Nokia in Pakistan.