Ufone Bags Best Advertising Campaign of the Year Award

Ufone that was recently claimed as the best telecom Brand in Pakistan by Nielson survey has won the best advertising campaign award 2010-2011 – given by Pakistan Advertising society (PAS).


The glittering ceremony was attended by a number of celebrities including actresses Reema Khan, Samina Peerzada and Sania Saeed, model and designer Vaneeza Ahmed, Chef Zakir, Asif ‘Bean’, Sultana Siddiqi, Amer Pasha, Tapu Javeri, President MAP Masood Hashmi and General Secretary APNS Sarmad Ali.

The jury members were Amer Pasha, Shahrukh Hasan, Mariam Ali Baig, Rizwan Jamil, Ejaz Wasay, Semyne Khan, Nagina Farauque, Shakeel Butt, Arshad Mahmood, Ali. A. Khan, Tanaaz Minwala, Imtisaal Abbasi, Dr. Yasmin Zaim, Tapu Javeri, Waheed Bhatti, Zafar Siddiqi, Server Mosavee, Pervaiz Said, Sohail Ansar, Tauqeer Muhajir and Irfan Mustafa.

They said that a total of 105 entries were received across 18 different categories from which 41 nominations in 14 categories made it to the final round.

The PAS Awards were sponsored by Jang Group, Geo TV Network, Unilever Pakistan, Midas Advertising, HBL, Pepsi Co, Telenor and Mobilink. The event was supported by the All Pakistan Newspapers Society (APNS) and the Advertising Association of Pakistan (AAP).

Ufone won the award for Best Advertising Campaign of the Year award for their TVC “Teri Mehrbani”.


The PAS was formed to promote the value of advertising and to ensure that the recipients realize the importance advertising has in economic development and to spread how imperative it is for the consumer to have options to choose from.

Over the last few years advertisers have taken a number of steps in order to stand out in the hope that consumers will choose their brands over those being offered by competition, but one brand that has stood out no matter what industry is ‘Ufone’.

Ufone has given humor as a platform a whole new meaning, the unique yet highly amusing advertising with concepts never before seen have taken over the hearts of the nation. It is due to the element of excitement and humor that today Ufone’s ads are loved by all no matter where they reside around the country.

Most importantly a number of these adverts are true to life hence viewers can relate to instances in their own lives.

The team of actors/comedians in their advertising have each become household names which has played an important role in the likeability towards the brand itself.

Mr. Akbar Khan Chief Marketing Officer Ufone said that this is indeed a milestone for Ufone. Pakistan is a country with a growing and diverse advertising sector and we get to experience a number of challenging and unique advertising practices on a daily basis. The team at Ufone strives to be the best at what we do and this award is recognition of our hard work. Ufone always has and always will bring a smile to the people of Pakistan.


    • Kennn ,

      Telenor wasn’t meant for YOU in the first place.

      You are unable to understand their ads , try growing your brain .

        • Chalo aik aur Kennn ka bhai aiya , Kennn aur Seen malay mein ghum huwai aur idhar akar milay

          • haan aik ad telenor ka flurt promotion wala bhot bura se bachay bigar saktay thay,acha hoa wo ad band ho gaya

  • isi liye Ufone k is saal sub se kam customer hain. poor service zero standard and always joking and laughing. Telenor Pakistan is the Best cellular company of Pakistan. And very very near to beat Mobilink to Become Pakistan largest cellular company. Telenor sets the Standard. Premium Quality European Standard

    WE Love u Telenor

    Telenor Pakistan Rocks

  • no doubt Ufone deserve this, Ufone is success also base on its advertisement, all of its advertisements are funny and give clear ideas of offer

  • They deserve it for this specific Ad.
    This Ad made, TERI MEHERBANI, a craze phrase used by many now at different moments.
    Love this Ad!

  • Ufone rocks. Indeed only ufone ads are the best and the endings are superb..

  • from Marketing Perspective ….An award winning ad does not mean …. more customers …….. and thats why ufone’s market-share this year has been the lowest.

    The main focus of a company should have been on improving the user experience, increase the competency of their customer services, and rectifying the issues in their networks…. rather then just spending on winning awards for ads…..!!

  • with the amount of advertising they do, it’s no wonder they bagged a win. It’s the salesman approach. Knock on 100 doors, one’s bound to respond.

  • Worst ever company, Aamir didn’t mention once in his post which company was found over-charging their customers by PTA. It must be ufone, I have an extra SIM and I use Warid as my regular number. But whenever I recharge Ufone, it immediately drops to Rs.20. Their helpline says “Asif sab ap ny koi VAS services activate ke hongi na” but they were unable to tell me which services I subscribed to.

  • Warid ads are worst…
    Warid doesn’t even advertises that much…

    But still they got best phone network service :)
    Talk about using the expanses & Budget in right direction.
    Yes go warid go :)

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