A new tactic is being used by Pakistan Tehreek-e-Insaaf to call each landline number in Karachi city to market their December 25th Jalsa, reported Express Tribune.
Telephone calls says:
Assalam-o-Alaikum. This is Imran Khan speaking. How are you?
I am coming to your city to bring everyone together on December 25 at Mazar-e-Quaid for a peace rally. I hope that you can break all the shackles and take part because at this rally we need to make the beginings of a new Pakistan. I will be waiting. Thank you.
This marketing strategy was first used to invite people in Lahore before the Jalsa on October 30 and the party felt it produced successful results in mobilizing thousands of people.
This is a new way adopted to stretch a marketing message, but ultimately its SPAM and not entirely legal.
Though we have instances of marketers calling their audience without their consent, but PTA discourages this, in fact PTA has advertised ways to block such spammers.
PTI, being a political party and claimed as trend setter should not adopt SPAM calling methods. The real worry for customers will start when competition parties will follow the same and one might end up getting multiple calls a day from political parties asking for votes.
PTI – you are looked for setting good trends, not for building a SPAM market.
PTI folks, relax, criticism is good for the political parties. Please take it as a chance to improve. Its SPAM, no matter what you feel like calling it.
We are getting comments that PTI invitation calls are being sent to registered users only (those who registered for PTI SMS service at 80022) – well, that’s not the case. Here are the reasons:
- PTI official confessed that 300,000 calls will be made in Karachi only, that’s half the number of total landline subscribers
- Users registered with 80022 are mobile subscribers, not the landline ones.
Rest you can decide yourself.