Samsung Pakistan: This is How a Poor Facebook Admin can Embarrass Your Brand

We have seen blunders happening on official Facebook pages of multinational brands before (so often for Pakistani brands), when relatively inadequate Facebook page admins post updates/pictures without researching, or let me say by heavily relying on Google.

History repeated itself yesterday, when Samsung Pakistan uploaded an image on its official Facebook page with caption: “Picture perfect view made even more perfect with Samsung Galaxy S3”

Check below the screenshot:

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Soon after the upload, comments started to come-in, with shouts that its not Galaxy S3, rather it appears more like a cousin of Galaxy Note. Complying with the commentators (apparently without researching), the page admin edited the caption and changed Title to “Galaxy Note”.

This was when someone tipped to Engadget that Samsung Pakistan has mistakenly uploaded the image of upcoming Galaxy Note 2.

Following is what Engadget wrote:

There’s one big reason to be skeptical, which is that this exact same pic already did the rounds as a potential GS III image before that flagship was launched. The only difference here is that it’s on an official outlet, which implies the jpeg in question could be sitting on a member of staff’s hard drive.

Story was naturally picked by the whole internet. The Verge was, however, able to settled the confusion by identifying that this was a concept design for Samsung Galaxy S3 posted on a Russian website.

Even worse, Samsung Pakistan updated following status, revealing that the mistake was on part of poor Googling – yes official page of Samsung Pakistan uses the mighty Google for its images. Check below yourself:

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  • hahaha…agree with adnan butt. They are getting images from google and the brand might not be sharing the photos with them.

  • I wonder whether they have professionals handling their online branding. Whatever, this must have blew them away.

  • And u guys had the time to write such a stupid thing. Damn if we critics . u guys top the charts lol. please write some thing relevant instead of complaining about the errors brands are making :)

  • i know i’ll be hanged for this but i have to say it:

    looks like they hired a woman to do a man’s job ;)

    • No, you can get away with sexist jokes like that in Pakistan and especially in propakistani.pk comments.

  • PML(N) has only one project in India? Think twice, they have whole business in India and then in Jeddah. Now a days stay tuned to electronic media for latest news.

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