Apple Slashes the Price of its MacBooks, Boosts Specs

15MBPR_PF_Open_FCP_Surfer_610x355Apple, one of the biggest laptop makers in the world, has unexpectedly lowered the pricing of its MacBook line-up of laptops while at the same time boosting the specifications.

The decision was taken mainly because of the fact that MacBooks didn’t went off the shelves as well in the important holiday season as expected.

13 and 15 inch Macbook Pro

The 13 inch MacBook Pro with Retina display and 128GB storage now costs a much more affordable $1499 down from $1699 while the 256GB version saw its price trimmed down to $1699 from a premium $1999 and comes with a boost in the processing speed to 2.6Ghz.

The top-of-the-line $2799 15 inch MacBook Pro with Retina display also comes with an upgraded 2.6Ghz quad-core Intel Core i7 processor now along with 16GB RAM, up from 8GB.

13 inch Macbook Air

The 13 inch top-of-the-line MacBook air comes at $1399 now, down from $1499. Despite the lowering down of pricing, all of the MacBooks still cost a fortune with the base MacBook Air model coming at $999.

The Silicon Valley giant sold over 4.1 million laptops in the last quarter of 2012, down 21 percent from last year which is probably the reason why we have seen this unusual price drop from Apple.

  • maybe new processor if Intel is launching, so they are clearing up their Old laptop for a new Internal Design for MotherBoard and stuff.

  • yeah it is and i think after steve job apple is not to much inovative in their product line up so now they are trying to capture the markit by directly attacking the Microsoft surface /pro .and i think apple is givng peoples chance to adopt there products by droping down there prices

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