Mobilink’s AD Agency Mocks President Zardari

Mobilink’s advertising agency, in a promotional video made for MobiCash and is available on official Facebook page of Mobilink MobiCash, mocks President Zardari in a strange way.

A video ad that demonstrates the procedures of getting a MobiCash account – Mobilink’s branchless banking accounts – by showing an ID card which has Mr. Zardari’s name on it.

A closer look at the AD reveals that Mr. Asif Ali Zardari is attributed to various (objectionable) things.

Advertising agency responsible for developing this video, apparently, lifted a mockery CNIC from Google image search and reused it by just blurring it.

Check following screenshot yourself.

Mobicash-Pakistan

Though the text isn’t readily visible, however, it appears that details on ID card is as following:

  • Name: Zardari Khappay
  • Gender: Khawaja Sira (خواجہ سرا)
  • Father’s Name: Not known yet ( ابھی تک معلوم نہیں ہو سکا)

This video ad is still available on Mobilink’s Mobicash page on Facebook here is now removed from Mobicash’s page, which was previously available here: https://www.facebook.com/photo.php?v=394202750686535

Video – in case Facebook isn’t available for you – can be seen below:

via PakZindaBad


  • I’m not sure about other things but “Khawaja Sira” and “Abhi tak malom nahi ho saka” is very clear on full screen.

  • I’m not sure about other things but “Khawaja Sira” and “Abhi tak malom nahi ho saka” is very clear on full screen.

  • At least the leading telco showed guts to hit the guy hard who has been screwing them for years….what more someone can do at Mobilink???

  • At least the leading telco showed guts to hit the guy hard who has been screwing them for years….what more someone can do at Mobilink???

  • Since this has turned away from the add to the content of the add. Let me say, irrespective of whoever Zardari is, he is President of Pakistan. The position deserves our respect. Even otherwise, we as a Muslim society must respect other humans. Quoting guidelines from Islam: “And do not insult one another and do not call each other by [offensive] nicknames” (Surah 49: Ayat 11)

  • And once again ProPakistani shared a cheap need to increase hits n create hype. Shame mehwish shame Amir atta shame pro Pakistani


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