Is Windows Phone Gaining Momentum?

Is Windows Phone Gaining Momentum?

Last month saw three great apps, which almost every Windows Phone user must be missing, getting added into the platform: Instagram, for which Nokia did a massive campaign in the past, Vine and last but not the least, Google-owned Waze.

And things are not just limited to the app scene either. Huawei recently reiterated its faith in Windows Phone while ZTE confirmed that it would be making a phone running Microsoft’s OS next year.

What, I think, it all shows that the momentum of Windows Phone is increasing at a pace much faster than we might’ve been thinking.

In last quarter, as we reported recently, Windows Phone market-share in Smartphones grew by a mesmerizing 156%, a rate at which – if sustained — it might even trump iOS in the future. Not that Apple will care, given their own dedicated cult but still, becoming the second largest platform will give Windows Phone unparalleled coverage.

Many might argue that this is far-fetched dream, but look at the numbers there were unimaginative once too.

There’s something else to keep the developers interested. The Windows Phone marketplace has now seen its total downloads reaching 3 billion while daily transactions have reached 10 million.

There’s one thing missing sadly though. Remember when the OS version 8 was launched, one of the bigger feature was the change in core architecture which made new apps incompatible with old phone but simplified the porting of apps from Windows to Windows Phone?

Unfortunately, however, despite the promises not much work has been done on that front. The void is currently largely unfilled but there’s enormous potential on that front.

But even that can’t take away the fact that Windows Phone has been gaining quite a bit of attention lately.

What does it mean to an average user, though? Simple: competition and more choice, both of which make companies and innovation moving forward.

But regardless of everything, will it become the biggest mobile OS on earth or even the second-largest OS remains to be seen. The current trend must not get broken if that is to happen.

  • >