Facebook Tests Auto-Play Video Ads in Newsfeeds


Facebook has announced that in order to continue forward its fight for profits, it will be adding auto-playing video ads in the users’ newsfeeds from now onwards.

The feature has been under the spotlight for quite a time now since it has already been tested a number of times over the past few months, on a limited scale though.

Rather than having to click or tap to play, videos will begin to play as they appear onscreen – without sound – similar to how they behave when shared by friends or verified Pages. If you don’t want to watch the video, you can simply scroll or swipe past it.

Thankfully, the ads won’t annoy you if you’re using the social network alongside some other thing, as videos will be mute unless you unmute them yourself.

As you would expect, the feature will be making its way to Mobile Phones as well, even though the videos will only be streamed if you are online via a Wi-Fi connection.

Even though this feature is new and has only just seen an addition, Facebook is anything but unfamiliar with it as they’ve already added Video Ads on Instagram, the photo-sharing social-network it recently brought.

Auto-playing ads are Facebook’s yet another attempt against television advertising. According to estimates, they will bring in as much as $3 million a day.

  • Yeah the video ad may not annoy me coz I will have the option to scroll down further by ignoring the video, also the sound will be muted BUT what about may bandwidth it will eat meanwhile. I guess once an ad have started loading, it will keep on loading until its fully loaded, this must be handled smartly by Facebook. Either they must given an option so we can stop loading of video ad or it must automatically stop pre-loading of ad video as i scroll down.

    They even set some kinna buffer size so they only buffer e.g. 100kb of video if someone have stopped it not more than that. But the idea of having autoplay video ads is itself annoying. Why not they can have video ads in feed but let the user decide whether to play it or not. Then they can charge businesses based on number of plays of a vid.

    • dunya main koe cheez muft nahi milti… kuch na kuch to pay krna parta hay … even though Autoplay video option seems horrible because some times we are not alone and videos with odd materiel start playing on screen and causes embarrassment… there would be a strict policy about ethical values regarding contents and time should be limited for auto-play unless user clicks on it for full length play…

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