The joint venture will allow wide-range of entertainment content from Dailymotion and multi-screen viewing options for PTCL customers.
Dailymotion – one of the largest video and user generated content platform – consumes a significant portion of the broadband traffic in Pakistan and with this partnership PTCL has paved the way for the legitimacy of Pakistani content on Dailymotion portal.
Walid Irshaid, President and CEO PTCL said at the occasion, “PTCL is spearheading the spread of digital services culture in Pakistan and this move will augment the growth of local content industry and talent as well as open-up new opportunities and better monetization for Pakistan’s content industry”.
“This partnership will also add a new dimension to our digital services platforms and will enable PTCL to offer wide range of entertainment products to our customers and reach audiences from diverse demographics”, added WalidIrshaid.
Head of Economic Affairs of French Embassy in Islamabad, Eric Noitakis, characterized the accord as an opportunity to further strengthen the friendly ties with the people of Pakistan. “Pakistani culture is very vibrant and this joint venture of PTCL with French online streaming giant Dailymotion is another step forward in introducing the Pakistani culture to the world.
This would also serve the Pakistani communities living abroad by connecting them to the content from their motherland”, he added.
Vincent Martin, VP Distribution & Business Development, Dailymotion said at the occasion, “We see Pakistan as a country with huge potential and this joint venture will result in an increase in the online video viewing on Dailymotion and hence advertisement. Our endeavor is to adhere to the eastern norms and culture of Pakistan by providing a family friendly portal. Moving forward, Dailymotion would also make the objectionable content blocked for Pakistan”.
PTCL also hosted meetings of Dailymotion with Pakistani TV channels to create awareness about this development. PTCL management, Head of Economic Affairs of French Embassy in Pakistan and Pakistan’s content industry leaders participated in the meetings. PTCL & Dailymotion also plan to launch a video contest in Pakistan to promote youth centric creative activities in future.