Step Ahead: OPPO to Conduct National Road-Show in Pakistan

OPPO is planning to kick-off its its first ever Pan-Pakistan Road Show “Step Ahead”.

OPPO’s national road-show will offer the masses throughout the country to first-hand experience OPPO devices. The crowd will be able to get up-close and acquire some hands-on experience.

OPPO said that this particular name “Step Ahead” was chosen because they want to take the brand to the next level.

Step Ahead is the brand promise that it will continue to provide the most sophisticated smartphones with elegant designs & innovative technological solutions to the customers.

OPPO is a globally registered technology brand, with a long history of serving customers in North America, Europe and Asia, delivering products that receive high ratings from experts around the world.

OPPO is relatively a new entrant in the Pakistani market. It has grabbed the audience’s attention through its brand association with cricket in particular. The brand has kept a decent presence on electronic media since day one.

Step Ahead Road Show is another effort to make the brand more popular. The idea is to take the brand to the masses and get them introduced to OPPO Products.

“The float activity” will be kicked off from Lahore on 13th December. The branded float will also travel down to across other 5 major cities:

  • Islamabad,
  • Faisalabad,
  • Multan,
  • Sukkur
  • Karachi.

OPPO Brand Ambassadors will also introduce the USPs (Unique Selling Points) and a briefing will be given to the audience about the salient features and other utilities during the activity.

OPPO Road Show encompasses a lot of fun filled activities for customer engagement including fun games and hip-hop dance performances.

Audience can also interact with Ollie, the OPPO Mascot.

OPPO Pakistan said that everyone is invited to come and be a part of these festive activities, where they can also win lots of surprise gifts.

Moreover, all OPPO buyers will get free mobile internet up to 3GB from Zong. This internet scratch card will be valid for three months.

Tech and telecom reporter with over 15 years of experience, he works as founder of ProPakistani.PK

  • Poor attempt. Just waste of money. No one is going to buy Oppo if it is not launching budget handsets

  • Despite wasting money on road trips they should offer free handsets to people in different cities to attract people. they should offer free handsets to different tech website bloggers and tech reporters as well as media personalities so that they can make them some flash news. why not spending on marketing side like sponsoring sports specially cricket and hire some cricketers as ambassador. same desi approach is not gonna work any more. learn from apple, samsung and MS.

  • Oppo is offering costly sets with huge margins for retailers..unsuccessful strategy in pakistan because of qmobile and voice etc low budget devices…must rethink about pricing…people are addicted about low prices..

  • Road shows is a form of marketing and engaging with customers, taking their feedback, explaining the company’s roadmaps etc. Please, lets not show our naivety and negativity about everything. There is a world beyond cheap and free …

  • Hold the Press! is Ollie the same one that is in the “ARROW”! like Oliver Queen!!? Like that billionaire vigiliante!! like like like HOW!!! *DiesOfExcitement*

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