Its been a while since telecom operators taunted the competition through their TVCs or print ads.
Today, however, Mobilink decided to break the silence and televised an ad touting the superiority of their 3G over the competition. The ad teases Telenor and Ufone for their narrower spectrum sizes as compared to Mobilink’s 10Mhz 3G spectrum.
For those who don’t know, Mobilink enjoys double the spectrum size of Telenor and Ufone. Zong, on the other hands, has 10Mhz of spectrum as well for their 3G network.
The TV ad aired from Mobilink on major TV channels and posted on its Facebook page shows a small kid who won’t stop crying unless a cartoon video is played on a smartphone. However, the video starts to buffer midway and the kid starts to cry again, much to the embarrassment of the father.
As you might have already guessed, Mobilink comes to save the day with its superior 10MHz bandwidth.
3G is the new battlefront for telcos so expect plenty of ads that aim to establish the superiority of one networks’ 3G over the others.
Check the TVC below yourself:
