As Pakistan embraces 3G, the era of high-speed internet connectivity for all parts of the country is finally upon us. As expected, the rollout of 3G services has resulted in a spike of demand for smartphones and tablets that support 3G, as semi-urban and rural consumers take advantage of expanded services and offerings.
The implications of 3G connectivity are immense across a wide spectrum of sectors. First and foremost are enhanced communication paradigms, as families are able to engage in Skype and video calls with ease and comfort.
Free calling apps like Viber are also significantly upgraded as high-speed internet enables the usage of such software. 3G has brought the world closer together, and Pakistan is no different.
Use of data intensive apps will increase as the 3G and 4G market matures
In the fields of learning and knowledge, 3G is also a game-changer. With enhanced internet connectivity, students and other people wishing to gain information can use websites such as YouTube, as well as Coursera, which offer tutorials, courses and other knowledge-based mediums to help gain critical skills and experience.
As the labour force becomes more educated and trained, international firms are more amenable towards making investments as they know there is a large talent pool available in the market to help build companies. Such investment has a multiplier effect, as employment rates go up, more and more people are attracted towards acquiring education and building their skills as they know that such talent is in demand. Socioeconomic development is positively impacted.
With half the population in the youth bracket, the potential for online education cannot be stressed enough
Another important sector that positively benefits from 3G deployment is the ecommerce and online shopping segment. Traditional modes of shopping are time consuming, cumbersome and exhausting. With high-speed internet, consumers can easily browse through a wide range of products online, without having to brave traffic jams, heat and other factors.
Companies such as Daraz, Homeshopping, Symbios and others are hedging on the expectation that once high-speed internet becomes accessible in all parts of the country, consumers will realize the benefit that online shopping brings to them. With a few clicks on their browser they are able to shop for all their fashion, lifestyle and electronic needs without having to step out of their homes.
With high speeds and mobile internet availability, Pakistan will become more attractive to foreign investors
Convenience is the prime factor here – one does not need to dedicate a few hours of their busy schedule to visit malls and stores, everything is available online. Furthermore, with dedicated customer support services, and a 7-day return policy, there is always room for exchange if one is left unsatisfied. An excellent deal for everyone.
Pakistan’s e-commerce sector has grown very rapidly in the past few years, and as it currently only occupies a small percentage of total retail sales, it is clear that there is still significant opportunity to grow and progress. Such news will be welcomed by all businesses – as expansion of delivery channels results in a higher pool of customers that can be targeted.