Sony has announced a new range of 4K TVs in a variety of sizes and price ranges.
Display size starts from 43″ all the way to a gargantuan 75″ model, the X940C. Rather uncharacteristically, Sony has chosen to be on the cheaper side for this line-up; not to the level of Vizio, but still quite cheap. There are trademark features and arguably, better picture quality. What’s more interesting is that Sony has decided not to go with the trend of curved screens.
The new televisions share the new 4K X1-processor with X-Reality PRO Picture Engine and the ability to upscale 1080p content to 4K. This time, they rather run on the Android TV OS, rather than Sony’s own proprietary OS so third-party app support will be available. Last is the upcoming support for PlayStation Now streaming and DualShock 4.
The TVs come with the ability to upscale 1080p to 4K and run on Android TV OS
The top-of-the-line model is the new 75” X940C which costs $7,999 and is thinner than an iPhone 6, at just 0.2 inches. Compared to the competition, you get trademark features as Triluminos and X-Tended Dynamic Range Pro, coupled to a wider colour gamut. Lastly, the bezel on it is so thin that it appears almost non-existent while viewing.
There’s also full-array LED backlight (FALD) for this model. Both the X940C and the 65” X930C support HDR content but support for this will be limited at first.
The televisions will be released by summer. The starting model, the 43″ and 49″ versions of the X830C cost $1,299 and $1,599 respectively. The 55, 65 and 75″ versions of the X850C cost $2,199, $3,499 and $4,999 respectively. The end-of-the-line 65″ X930C and and 75″ X940C models cost $4,499 and $7999 respectively.