Ufone has once again proven its creative superiority over the others in the industry by bagging the prestigious PAS award in the telecom service providers category for its ingenious ‘Saaf Awaz’ ad having ‘Naram Sa Tau Hai’ as punch line.
It is pertinent to mention here that all three final nominations in this category belonged to Ufone, which had been shortlisted out of 18 entries made by all the 5 telecom operators.
Mr. Asher Yaqub Khan (2nd from right), CCO, Ufone, along with his team after receiving the PAS award from Mr. M Malick (3rd from right) for best advertisement in the telecommunication service provider category at PAS awards 2015
Regarding this achievement, Asher Yaqub Khan – Chief Commercial Officer, Ufone said,
“We have created history by competing against ourselves after the final nominations stage, clearly making us winners in any case.
It’s a great achievement on part of the whole team. Moreover, it speaks volumes of complete Ufone experience of which advertising is only a part.
It also demonstrates how we keep challenging ourselves to keep going bigger and better.”
The ad showcased Ufone’s network quality and crystal-clear voice services in a humorous manner; the sheer appeal of which set a new precedent for humor in the industry that has not been matched since.
Using excellent word play with the words ‘gadda’ and ‘gadha’, the commercial defines the important role voice quality plays in effective communication.
The tagline ‘Naramsa tau hai’ gained massive popularity among the public and became an instant viral on social media from Ufone’s Facebook and Twitter pages.
It merits mentioning here that Zong had sponsored PAS awards 2015.