Ufone has decided to charge WhatsApp calls as per regular data tariffs, i.e. Rs. 20 for 1st MB and then 19 MBs free. Regular usage of WhatsApp will be charged from data bundles volumes as per routine. New pricing mechanism is effective immediately.
WhatsApp calls, with all the amazing quality, have turned out to be a real threat for telcos, especially in developing markets where voice revenues are still notable and contribute a major share towards overall revenues of telecom operators.
Even worse for such telcos, WhatsApp calls work like a charm on 3G networks and this is exactly why Ufone has decided to charge WhatsApp calls as per regular data tariffs instead of bucket volume.
We anticipate that other operators, with exception of one or two, might follow Ufone.
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