Insaaf Card Will Provide Food Subsidy to Millions of People in KPK

Easypaisa and the Government of Khyber Pakhtunkhwa have launched an initiative to provide essential food commodities at subsidized prices to people living below the poverty line, called “Sasta Aata-Ghee Khasoosi Program”.

With the goal of providing food security to their constituents, the program comprises of a special package of subsidized flour and ghee worth a total of PKR 7 billion for the 5 million people living below the poverty line in the province of Khyber Pakhtunkhwa. Sasta Aata-Ghee package includes providing 40 Kg of flour and 5 Kg ghee per month at subsidized rates of PKR 10/ kg for flour and PKR 40/ kg for ghee.

5 million people living below the poverty line in KPK will get subsidized flour and ghee worth over PKR 7 billion

Under the scheme, the Government selected the most deserving people from across the province. These deserving individuals were sent letters informing them of their eligibility along with the Sasta Aata-Ghee package customized discount vouchers. To avail the special package, beneficiaries have to bring their CNIC along with the vouchers, to any Utility Store near their residence to avail the subsidized items.

The Insaaf Card is Easypaisa’s solution to enable this social welfare program for the Government of KPK. The Insaaf card is a customized Debit card which will be issued to almost 750,000 deserving households. After verification through SMS, deserving families can use the Insaaf Card to shop for subsidized flour and ghee at any Utility Store. To facilitate customers, Easypaisa has installed POS machines in over 430 utility stores across the province.

Insaaf Cards will be issued to more than 750,000 households

Through Easypaisa, the Government of KPK is taking advantage of the transparency and ease of use offered by the branchless banking platform.


Talal is the Editor in Chief at ProPakistani.