This Ramzan, Zong took a step that has brought ease to underserved families struggling against poverty and families who starve through most of the year.
The campaign was designed to enable Zong customers to reach out to the underprivileged. A card load of Rs.100 or more guaranteed that Zong would donate 2.5% of its overall revenue which would be used to provide necessary rations for our countrymen. The plan to provide food to the needy families in the month of Ramzan was devised as a corporate responsibility and to help create a strong bond with the community.
A card load of Rs.100 or more guaranteed that Zong would donate 2.5% of its overall revenue to be used to provide necessary rations for the needy
Zong along with Pakistan Red Crescent chalked out 10 cities where rations would be distributed. The priority was to distribute among families whose bread earners are physically disabled, widows and or under rehabilitation.
The 10 cities included Islamabad Lahore, Chakwal, Muzaffarabad, Bannu (2 Locations), Sialkot, DG Khan, Quetta and Karachi. Identification of the deserving families was done with the help of PRCS (Pakistan Red Crescent Society) which completely ensures that the targeted families are truly deserving. The food parcels distributed included wheat 20 kg, rice 15 kg, lentils 12 kg, oil 5 kg, sugar 7 kg, tea 1 kg and salt 1 kg making a total of 61 Kg per family.
The food parcels distributed included wheat 20 kg, rice 15 kg, lentils 12 kg, oil 5 kg, sugar 7 kg, tea 1 kg and salt 1 kg
The response has been phenomenal and customers have gone the extra mile to help facilitate this great cause. Till date more than 1700 families have already been provided food packs which will serve them through the Holy Month. More than 25,000 individuals are sure to benefit and get high quality rations which are used by any middle class family.
This in itself is a feat as most of these families could not imagine having a meal a day leave alone be a part of a charitable cause that will help feed their children with the best. The remaining families will be provided the rations before Eid, to ensure each family can celebrate this auspicious occasion with complete fervor.
Zong encourages all its customers to recharge more before the end of Ramzan to help contribute further for this cause.
Speaking at a distribution Muhammad Imran said:
Ours prayers have been answered, each individual here could not have imagined having such a fulfilling Ramzan. I thank Zong for this great initiative as no longer need to worry what to feed my children for sehri or iftaari.
Liu Dianfeng Chairman & CEO Zong said:
Ramzan is a month of spiritual healing and charity, we at Zong are all proud to be able to provide for these families. The response from our valued customers is extremely overwhelming and has allowed us to make many a dream come true. I would like to thank our customers for their efforts. Happy Ramzan.
Its a great initiative taken by Zong. Great work and keep it up.
Very well done, a very unique initiative by Zong.
This is very impressive from ZONG , didn’t expect anything like this from the marketing team, finally some body think apart from lucky draws
Good work easy way for us to give sadqa