Instagram, an online photo and video sharing social network, is abundantly popular across the world. Celebrities, sportsmen, brands, businesses and even the small businesses have lately started to resort to Instagram as their primary mode for reaching out to customers and followers.
Instagram is not a new phenomenon for Pakistanis, however, adaption rates in Pakistan are comparatively lower than other regional and global markets.
Insights — shared by Instagram advertisers — suggest that Instagram currently has just over half a million users in Pakistan, however, Pakistani audience on Instagram is considered more clean and authentic, which are mainly from the educated and socially aware segment of the society.
Just in case if you don’t know, Instagram was set up by two Stanford graduates in 2010 and was purchased by Facebook in 2012.
Moving forward two years, Instagram is now the fastest growing social network and the one that receives the highest level of engagement from users, roughly 1,000 comments and 8,500 likes per second.
Instagram currently has half a million users from Pakistan, which are mainly from the educated and socially aware segment of the society
The beauty of Instagram is that it allows you to upload, add digital filters, and then post your pictures on your Instagram-feed, as well as other social networking sites.
You can connect your Instagram account with Facebook, Twitter, Tumblr, Flickr, Foursquare and your email account. This makes it easy to share your pictures on multiple platforms all at once.
One of the reasons for its popularity is the photo filter feature which allows users to digitally enhance their pictures and give it a professional look. Apart from that the hashtag is one of the popular strategy people frequently use to be seen and tracked across relevant searches.
Globally brands have found Instagram to be more engaging than Facebook due to strong visual appeal and actual brand results have revealed a strong bump in ad recall for different brands post engaging people on Instagram
As of 1st October, 2015, Instagram allowed advertisements to be placed for Pakistani audience. Mondelez Pakistan (Digital Agency: Starcom Pakistan) has been the first company to start rolling-out ads on Instagram for all its three brands; Cadbury Dairy Milk, Cadbury Perk and Tang.
Instagram is the new avenue in the social media sphere which provides a rich experience to audiences and has a more deeper and meaningful impact on a brand’s overall recall provided the content is relevant and engaging.