Facebook’s video business is getting big. As videos continue with increasing rate to pop on the users’ feeds, so have the views. According to latest official statistics, users now watch 8 billion videos uploaded on the network every day, double the amount of content consumed in April.
This is a direct effect of the immense push that Facebook video has gotten. As a Fortune story noted, while just 14% and 4% of photo and text-updates reach the targeted audience, for video that figure stands at a sizably-large 35 percent.
In recent times, it has also tested out features like suggested videos on the web and windowed-viewing alongside other content, as well as providing related results alongside watched videos.
Direct comparison isn’t really possible, as YouTube doesn’t provide a video watch count. According to Bloomberg, 500 million users now watch these videos per day. Also, everyday 760 years worth videos are watched.
It is agreeable that Facebook has had an advantage in a respect. It counts a video view after it has been viewed for three seconds (compared to 30 for Google). And then there’s autoplay.
Yes, for a service with 1.55 billion monthly, and 1 billion daily users, that isn’t unexpected. And yet, at this rate, Facebook can become a serious rival to more traditional services quicker than you think, especially with a video-only feed now also in the pipeline.